How to Use a Projector Effectively in a Trade Show Booth
Trade shows are ideal for networking, displaying your latest products or services, attracting new business, educating the public and acquiring leads. Most trade show booths, however, are often plain and unattractive. This can cause you to lose potential business since trade show attendees may simply walk past your setup. You need to stand out from the crowd. A great way to do this is to get a rental projector that visually displays all that you have to offer.
Mock up your booth space so you have a good idea how to structure your space.
Rent a projector and screen to create a buzz and draw more people into your booth.
Decide what you'd like to showcase with your projector. Do you want a full presentation with a soundtrack or talking? If the booth is unmanned, this may be a great option. On the other hand, if the video or slideshow has sound, you may be forced to talk over it, which can be difficult if the volume is too loud.
Create an effective way to collect information.You can use a PC tablet or iPad to collect visitor contact information, host a fishbowl drawing with business cards, or sponsor a raffle.
Always follow up with your prospects.This can be as personal as a phone call, or as simple as an email blast.
- When selecting a rental projector for your booth, consider the size of the space that you are renting. You don’t want to rent a projector and screen that takes up the entire area, leaving you with no room to interact with attendees. Rent a smaller screen and a short throw projector -- preferably a rear projection setup -- that you can place a table or area behind the screen.
- Look for a projector with at least 3,000 lumen. Trade show lighting varies by location. A projector with this lumen strength will compensate for varying lighting conditions.
- Study after study has proven that people pay more attention to visuals like photos and videos, and a projector is a great way to catch people’s attention.
- When setting up a projector in your booth, be sure that it’s not blocking you in any way.
- A common mistake is that trade show vendors will set up signs or screens near the booth’s entrance. This hinders your ability to speak with trade show attendees. Further, you want attendees to be able to walk freely around the tables inside your booth without tripping over the screen.
- You can leave the sound turned down for most of the show. If, however, you have a strong lead that sincerely wants to learn more about your company, the video may be the best outlet. In that case, raise the volume on the video only for the short time that the potential customer is around. Depending on the size of the show, the trade show floor may be considerably noisy.
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